4.5
"Working with Dotsquares was an exceptional experience."
Verified ReviewWhy Choose Dotsquares as Your LinkedIn Ads Agency in Birmingham/London?
Many agencies treat LinkedIn as just another ad platform. We treat it as the place where serious B2B conversations begin. As a dedicated LinkedIn ads agency, our LinkedIn marketing services focus on lead quality, not vanity metrics like clicks or impressions that never turn into revenue.
Across our LinkedIn ad management projects, clients typically see:
- Up to 45% lower cost per qualified lead
- 2–3x higher engagement from decision makers
- Noticeable improvement in sales conversations within the first 90 days
We work with B2B brands that want real conversations with the right people. Every campaign is built to reach decision makers and deliver prospects that your sales team will actually want to follow up on.
How Our LinkedIn Marketing Agency Works Differently?
We do not run generic campaigns or use the same audience targeting for every business. Each campaign is built around your industry, ideal customer and sales goals.
As a trusted LinkedIn marketing agency in the UK, we provide structured LinkedIn campaign management that aligns with your sales goals, timelines and budget. Whether you need a full LinkedIn lead generation agency Birmingham or support from experienced LinkedIn marketing consultants agency specialists, we build campaigns that are practical, measurable and focused on outcomes.
Strategy Built for B2B Buyers
We research your audience and market before a single ad goes live, so campaigns are built around the decision makers most likely to convert. Four out of five LinkedIn members drive business decisions in their organisations, and the platform is home to over 65 million decision makers. Still, only precise targeting ensures your budget reaches the ones relevant to your business, not just the broadest available audience.
Campaigns Designed Around Your Sales Cycle
Whether the goal is awareness, inbound enquiries or booked meetings, our LinkedIn campaign management is structured around your timeline, budget and how your buyers actually make decisions. According to Dreamdata’s 2025 LinkedIn Ads Benchmarks Report, the average B2B customer journey lasts 211 days, which is why we build campaigns designed to stay relevant and visible across that entire window, not just the first few weeks.
Ad Copy That Earns a Second Look
We write ad copy that feels relevant and direct, helping your brand cut through a busy LinkedIn feed. Sponsored content currently generates the highest CTR on LinkedIn at 0.68%, and in our experience, the difference between average and well-crafted copy is usually what determines whether a campaign hits that benchmark or falls well below it.
Ongoing Testing and Refinement
Every campaign goes through structured testing so we can identify what is working early and improve it continuously. Top-performing LinkedIn campaigns consistently exceed a 0.7% CTR, a benchmark our LinkedIn marketing consultants use to know when a campaign is ready to scale.
Reporting You Can Actually Use
You receive clear, straightforward reports that show where your budget is going, what it is producing and what we are doing about it. LinkedIn Ads currently delivers the highest ROAS of all major ad networks at 113%, outperforming Google Search at 78% and Meta at 29%, and our reporting is built to show you exactly how your campaigns are contributing to that return, not just surface-level clicks.
A Partner That Scales With You
As your campaigns mature and results improve, we scale what is working. LinkedIn’s share of total B2B ad budgets grew from 31% to 39% in 2024 alone, reflecting a broader shift among B2B marketers who are moving more of their spend to where decision makers are actually reachable. We help you stay ahead of that curve rather than catching up to it.
Ready to see what LinkedIn could realistically bring to your business
Start the right conversation with the right decision makers. Tell us about your audience and goals and we will outline a practical LinkedIn ads approach and the kind of results you can expect.
Let’s get started
LinkedIn Campaign Setup
Every business has different goals, and a one-size-fits-all approach rarely delivers the right results on LinkedIn. As a dedicated LinkedIn ads agency in Birmingham, we build each campaign from scratch around your specific objective, whether that is generating inbound enquiries, booking discovery calls or building brand recognition among a defined industry audience.
Before a single ad goes live, our team uses Sales Navigator to map your market, identify the decision makers most likely to engage, and study how your ideal prospects behave on the platform. This research directly informs which campaign types we recommend, from lead generation forms to message ads or website traffic campaigns. Clients who go through this setup process typically see stronger results in the first 60 days compared to those who launch without it.
Audience Selection & Research
Reaching the right people is what separates a LinkedIn campaign that generates leads from one that burns budget. We begin by building a precise ideal customer profile, defined by job title, seniority, industry, company size and purchasing influence.
From there, we segment audiences so each group receives messaging tailored to where they sit in the buying process. We layer in custom audiences built from your existing data, such as website visitors or uploaded contact lists, and develop lookalike audiences to expand reach without sacrificing relevance. In most campaigns, this level of targeting reduces irrelevant impressions by a significant margin and directly improves the quality of leads coming through.
Conversion Tracking
Most LinkedIn campaigns underperform not because of bad ads, but because there is no reliable way to measure what is actually working. We build conversion tracking into every campaign from day one, capturing the actions that matter most to your business, whether that is a completed form, a downloaded resource, a booked call or a direct enquiry.
By connecting LinkedIn's insight tag with your website analytics, we create a joined-up view of the full prospect journey, from the first ad impression through to the final conversion. This means you always know your cost per lead, which campaigns are delivering and where your budget is having the most impact.
Partnership Advertising
B2B buyers are more likely to engage with content that comes from a person than from a brand page. Partnership advertising uses this to your advantage by running ads through the profiles of company founders, senior leaders or trusted industry figures rather than through a generic company account.
In practice, this might mean amplifying a founder's post to a targeted audience of 5,000 relevant decision makers, or running a co-branded campaign alongside a strategic partner to reach their network. Content promoted this way consistently outperforms standard brand ads on LinkedIn in terms of engagement rate, and because the message carries a recognisable face and name, it tends to generate warmer, more qualified leads.
LinkedIn Ads Strategy
A campaign without a strategy is just spending money and hoping for results. As a LinkedIn lead generation agency in Birmingham, we open every engagement with a structured testing phase, running controlled variations across audiences, ad formats and messaging to identify what genuinely resonates with your market.
Once the data shows us what is working, we stop testing and start scaling, gradually increasing budget behind the top-performing combinations while cutting what is not converting. This measured approach means clients typically avoid the common pattern of strong early results followed by performance drop-off, because growth is built on evidence rather than assumptions.
Performance Optimisation & Reporting
We treat every campaign as a live system that needs regular attention, not a set-and-forget exercise. Each week we review core metrics including lead volume, cost per lead, click-through rate and conversion rate, looking for patterns that tell us where to push harder and where to pull back.
You receive straightforward reports that show exactly how your budget is being used and what it is producing, without the vanity metrics that look impressive but tell you very little. Over time, this cycle of measurement and adjustment compounds, and campaigns that might start at a reasonable cost per lead often improve significantly within the first three to four months as the targeting and messaging are refined.
Our Process
Discovery & Strategy
We start by understanding your business goals, target market and what a qualified lead actually looks like for your sales team. We analyse your industry, map out the key decision makers you need to reach and study how your competitors are currently using LinkedIn. This gives us the foundation to build a campaign strategy that is specific to your business, not borrowed from a generic playbook.
Campaign Build & Audience Setup
We build your campaign architecture from the ground up. This includes defining your ideal customer profile, creating segmented audience groups by job title, seniority, industry and company size, and setting up custom and lookalike audiences using your existing data. Every targeting decision is made with lead quality in mind, so your budget reaches the right people from day one.
Ad Creation & Conversion Tracking
We write ad copy and structure creatives that feel relevant to your audience and match where they are in the buying journey. Alongside this, we set up full conversion tracking so every form submission, booked call or enquiry is captured and attributed correctly. You will always know which campaign produced which result.
Testing, Optimisation & Scaling
Once campaigns are live, we run structured tests across audiences, ad formats and messaging to identify what is genuinely working. We cut what is not performing and gradually scale the budget behind what is. This phase typically produces the most significant improvements in cost per lead and overall campaign efficiency.
Industries We Serve
E-commerce
Healthcare
Education
Real Estate
Finance & Banking
Travel & Tourism
Food & Restaurant
Technology & SaaS
Entertainment
Legal Services
Automotive
Construction
Fashion & Lifestyle
What makes Us Different From Others
Proven ROI
Tested Methods
Experienced Team
Practical Solutions
We Are Dotsquares, Birmingham's Leading LinkedIn Ads Agency for B2B Lead Generation
Birmingham is one of the UK’s most active business hubs, home to a growing concentration of professional services firms, tech companies, manufacturers, SaaS businesses and financial organisations all competing for the same decision makers. In a market this competitive, simply running ads is no longer enough. You need to appear in front of the right people at the right moment, when they are actively evaluating solutions like yours.
At Dotsquares, we help Birmingham businesses build a consistent pipeline of qualified B2B leads through LinkedIn advertising that is built around real buying behaviour. Our approach combines precise audience targeting, structured campaign management and ongoing optimisation that improves lead quality and reduces cost per lead over time. Every campaign we run is designed to generate conversations with decision makers, not just impressions on a screen.
We also understand that B2B sales cycles are long and trust takes time to build. That is why our campaigns are structured to stay relevant across the full buyer journey, from the first time a prospect sees your brand to the moment they are ready to have a conversation. Marketing firms, professional service providers and growth-focused businesses across Birmingham rely on us to manage their LinkedIn presence and deliver leads their sales teams are actually excited to follow up on.
Frequently Asked Questions
Initial data comes in within the first two to three weeks, but qualified leads and real pipeline impact typically build between 60 and 90 days. This is why our campaigns are built around a structured testing phase first, so by the time we scale, we already know what works for your specific audience.
For most B2B businesses, yes. Around 80% of B2B social media leads come from LinkedIn, and decision makers are far more reachable here than on any other platform. The results depend entirely on how well the campaign is built. Our approach focuses on lead quality over volume, so the leads your sales team receives are actually worth following up on.
LinkedIn Lead Gen Forms consistently deliver the strongest results for B2B lead generation because prospects can submit their details without leaving the platform. We also use Sponsored Content for awareness and retargeting, and Message Ads for direct outreach to warm audiences. The right mix depends on your goal and where your buyers are in their decision journey, which is something we map out during the campaign setup phase.
No. Paid LinkedIn campaigns run independently of your organic following or page activity. You can generate strong results from a relatively new company page as long as the targeting and messaging are right. We set up everything you need as part of our onboarding process, so your page, campaigns and tracking are all working together from day one.
We do not use fixed templates or run the same campaign structure for every client. Every campaign starts with research into your market, your ideal customer and your sales goals. We combine precise audience targeting, structured testing and clear reporting to build campaigns that improve over time, not just in the first month. Our clients typically see up to 45% lower cost per qualified lead and stronger sales conversations within the first 90 days.
Still Have Questions? Contact Us!
