Frequently Asked Questions
We take a multi-platform approach to make sure your brand shows up wherever people search. That includes leading generative AI engines like ChatGPT, Google Gemini, Microsoft Copilot, Claude, Perplexity, and emerging platforms. We also optimise visibility for voice search through assistants like Siri, Alexa and Google Assistant. As the AI ecosystem grows, we continuously expand our coverage so you’re always ahead of the curve.
Traditional SEO focuses on ranking pages in search engine results. AI Search Optimisation, however, makes sure that your brand becomes a trusted reference for AI models that generate direct answers.
We focus on:
- Strengthening brand authority online.
- Building credible structured data that AI relies on.
- Creating content that is fact-driven and cited by multiple sources.
- Ensuring accurate brand data across knowledge hubs.
This positions you not just to be found, but to be recommended.
Absolutely. Search engines and AI platforms are becoming deeply interconnected. SEO remains essential for building the authoritative content that AI platforms pull from and validate. Strong organic SEO also improves visibility anywhere customers search, from Google to AI chat. Think of SEO as the foundation, and AI optimisation as the next level built upon it.
Yes, digital marketing is never ‘set it and forget it’. Algorithms evolve, competitors adapt and customer behaviour changes. We continue refining and improving your campaign over time so your performance keeps you moving in the right direction, even after the initial work is completed.
We can seamlessly plug into your current team, whether you need full strategic support or specialist expertise in specific areas. We work transparently, share data, align goals and support your internal processes while giving your team the freedom to focus on what they do best.
We offer flexible collaboration options to suit every business model, including:
- One-time projects with clear deliverables
- Monthly retainers for ongoing growth and continuous optimisation
- White-label services for agencies needing an outsourced execution partner
Our goal is always to scale with your budget and objectives.
SEO and content authority growth usually show strong momentum between 3–6 months, while paid campaigns and social advertising can deliver immediate visibility and leads within days. We design a balanced strategy so you can see both quick wins and long-term growth.
Yes, we bring creative storytelling and technical excellence together under one roof. From content marketing, social media and brand visuals to SEO, analytics setup and performance tracking, we manage it all. We also provide advanced GEO (Generative Engine Optimisation) strategies that improve your visibility across AI-powered search and response platforms.
Yes. AI platforms surface content that demonstrates expertise, validated facts and trusted references. We craft content that aligns with E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) standards so your business becomes a go-to source for AI-generated answers.
Yes, this is one of our core strengths. We optimise your content for clarity, accuracy, structure and citation-worthiness so AI tools can reliably pull your brand into their responses. By building credibility across multiple data sources, we can help your business earn consistent visibility in conversational search.
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