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Verified ReviewWhat is Local SEO & Google Business Profile Optimisation?
Local SEO is the practice of optimising your online presence to attract customers from location-based searches. It ensures your business shows up in Google’s Local Pack, Maps, and organic search results when people nearby search for products or services you offer.
Boosted Local Visibility
Appear in local search results and on Google Maps, ensuring your business is noticed when nearby customers are ready to make a purchase.
High-Intent Traffic
Attract customers who are actively searching for your products or services within your area, increasing the likelihood of immediate conversions.
Increased Store Visits & Calls
Encourage in-person visits to your store or office and drive more phone inquiries directly from your search listings.
Enhanced Trust & Credibility
Showcase high ratings, positive reviews, and accurate details that help build strong trust with potential customers before they even contact you.
Cost-Effective Marketing
Generate consistent local traffic through organic search visibility, reducing the need for ongoing and costly paid advertising campaigns.
Competitive Edge in Your Area
Rank above nearby competitors, making sure customers choose your business first before exploring alternative options in the market.
Looking For a Marketing Agency That Will Drive More Sales and Build Customer Relationships
At Dotsquares, we create thoughtful, data-driven email campaigns that connect with your audience and bring real business results. If you are ready to leave behind missed opportunities, let us show you what is possible.
Proven Local Expertise
With years of hands-on experience in delivering high-impact Local SEO campaigns, we have helped a wide range of location-based businesses—from single-location stores to multi-branch enterprises—achieve consistent growth and dominate local search rankings.
Certified Specialists
Our team includes Google-certified professionals with deep knowledge of local ranking factors, GBP optimisation techniques, review management strategies, and location-based keyword targeting to ensure your business stands out in competitive local markets.
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Customised Local Strategies
Every business is unique, which is why we create tailored Local SEO and GBP optimisation plans based on your industry, location, customer behaviour, and competition, ensuring maximum relevance and long-term success.
Advanced Tools & Insights
We use cutting-edge tools to monitor local keyword rankings, GBP engagement, customer actions, and competitor performance, enabling us to refine strategies for continuous improvement and stronger local results.
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Our local SEO & GBP optimization approach
Understanding Your Business & Market
We begin by learning about your service area, target customers, competition, and business objectives. This helps us create a tailored Local SEO and Google Business Profile roadmap that aligns with your unique goals.
Google Business Profile Audit
Our team performs a detailed audit of your existing Google Business Profile, checking for accuracy, missing information, keyword opportunities, and features that can improve visibility in local search and Google Maps.
Local Keyword Research
We research high-intent, location-specific keywords that your potential customers use. This ensures your business appears for the most relevant and profitable search terms in your area.
On-Page Local SEO
From optimising meta tags and content with local keywords to implementing schema markup and embedding maps, we ensure your website sends strong local relevance signals to search engines.
Industries We Serve
E-commerce
Healthcare
Education
Real Estate
Finance & Banking
Travel & Tourism
Food & Restaurant
Technology & SaaS
Entertainment
Legal Services
Automotive
Construction
Fashion & Lifestyle
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Verified ReviewWhat makes Us Different From Others
Full Email Services
Customisation
Experienced Team
Ongoing Support
Frequently Asked Questions
Regular SEO focuses on improving visibility on a national or global scale, while Local SEO targets customers in a specific geographic area, using strategies like Google Business Profile optimisation and local keywords.
Some improvements can be seen within a few weeks, but strong, sustainable results typically appear within 3–6 months.
No. Even service-based businesses without a storefront can benefit from Local SEO by targeting specific service areas.
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